For labels, distributors and catalog owners
Turn your back catalog into active revenue.
Built to help music travel further after release, Pacer finds where your catalog is gaining momentum and puts automation to work on it. With you, not instead of you.
Who we serve
Built for the people who run catalogs
Every roster contains growth. Most of it goes unnoticed.
Catalog owners
Catalog performance you manage, not inherit.
Most acquired catalogs get marketed once and then sit. Pacer finds the tracks with live audience signals, runs campaigns against them, and reports the uplift per track, so catalog performance becomes something you manage rather than something you inherit.
Independent labels
Every release, every track, every signal, in one view.
Save rate, skip rate, source of stream and algorithmic velocity across the whole catalog, with the campaign that answers it one click from the row. Built for a team of three doing the work of ten.
Distributors
Give your artists a system, not a service.
Your artists expect campaign support, and a services team cannot scale on headcount alone. Pacer gives every artist on your roster a release system under your brand, so you compete with full-service labels without building an agency inside a distributor.
Management agencies
One system across your whole roster.
Right now the manager is the system: spreadsheets, memory and late nights. Pacer holds the release plan, the content and the reporting for every artist you look after, so you can add acts without adding headcount, and show artists evidence instead of opinion.
Marketing agencies
Run release campaigns across every client from one place.
Plan, execute and report on multiple artists in one system, with attribution your clients can see, so campaign results are provable rather than anecdotal.
The problem
You pay for data you check quarterly
Track-level intelligence exists, but it is buried in per-platform, per-artist manual review. The insight is there. The action never happens.
Three things follow from that. Catalog gets marketed once at release and then sits, so most of any catalog sits dormant, earning a fraction of what the audience signals say it could. Momentum gets missed, because the window where a track is moving closes in days and nobody is watching daily. And nothing is provable, because the campaign lives in one system and the streaming result lives in another, so what worked stays a matter of opinion.
The gap is not information. It is the distance between knowing and doing.
“It's like you're paying for this data intelligence which you might only use every quarter... but they're not using it as any sort of... smart system.”
One view
Every release, every track, every signal, in one view
Save rate, skip rate, source of stream, and algorithmic velocity across your whole catalog. Built to be used daily, not checked quarterly.
Every track is scored against its own history and its genre, so when a title starts moving, in one country or on one playlist, it shows up the same day, not at the next quarterly review. Sort the whole catalog by what is worth working this week, and the row tells you why it is there.
Catalog segments, territories, publishing and sync revenue in the same view, so the question is never only which track but where and through what.
From any track to a full campaign
Spot an underperforming track and start a campaign from its row. Pacer generates the plan, the assets and the schedule, and runs it, with your team or fully managed.
The plan is built from what that track's audience signals say, not a template: which platforms, which formats, which creators, over how many weeks. Assets are drafted for approval rather than posted blind, the schedule holds the sequence, and the campaign adjusts as results come in, so the second week is informed by the first.
How you run it
We run it for you, or you run it yourself
Managed service: our team runs your campaigns end to end, and you approve and watch the uplift. Self serve: your team runs the same system with our playbooks. Either way, performance is built into the price.
Most partners start managed on a defined set of tracks, see what the system does, then move work in house as their team gets confident. The platform is the same in both cases, so nothing has to be rebuilt when you switch, and you can run managed on catalog while your team runs frontline themselves.
See what actually moved the needle
Pacer correlates every content campaign with streaming performance in real time, so you know which actions drove which outcomes, per track and per platform. That means the reporting answers the question that usually goes unanswered: not how many posts went out, but which of them moved saves, playlist adds and repeat listens, and what it cost to move them. Over a few campaigns you stop guessing which formats work for which kind of track.
We configure the system around how you already work
Structured, consultative onboarding: your catalog connected, your workflows templated, a knowledge base built for your team. Setup is a service, not a hurdle. Your catalog and existing data sources connect first, so the one view is populated with your own tracks before anyone is asked to change how they work. Approval steps, brand rules and reporting formats are set to match your process, not ours. The people who will run it day to day are in the room from the first session, because adoption is where the value shows up.
“I just want to send you a brief and know that you guys can execute it.”
If you already have tools
Keep the tools you already have
They tell you what is happening. Pacer tells you what to do about it, and then does it. Your existing stack keeps working; Pacer makes it work as one. Over time most partners consolidate, because one system that acts replaces several that only report.
We price on the catalog and the outcomes, not on seats. Part of our model is performance-based, because we believe margin should come from what we deliver.
Jobs to be done
What you are hiring Pacer to do
What labels, distributors and catalog owners tell us they need, and what Pacer does about each one.
Catalog owners
- The job:
- Work the catalog nobody has time to work. Scale marketing without scaling headcount. Prove catalog value is growing.
- Pacer's answer:
- Managed campaigns on dormant tracks, priced on outcomes, with valuation-relevant reporting.
Independent labels
- The job:
- See the whole catalog in one view instead of five dashboards. Turn an insight into a campaign the same day. Know which campaign moved which track.
- Pacer's answer:
- One-view intelligence, catalog to campaign, attribution, network distribution.
Distributors
- The job:
- Give every artist a system without building a services team. Differentiate beyond rates and reach.
- Pacer's answer:
- A release system for every artist on the roster, under your brand.
For rosters
Every artist, release and campaign in one timeline
Plan every campaign, automate the workflow, stay on track, measure what matters. Across the whole roster, not one artist at a time.
How a managed engagement runs
Four steps from brief to uplift
- 01
Brief.
A short briefing form: which tracks, what outcome, what the guardrails are.
- 02
Connect.
Catalog and data sources connected, approvals and reporting set to match your process.
- 03
First campaign.
A defined set of tracks, run end to end by our team, assets approved by yours.
- 04
Review.
Uplift per track, what worked, and what the next set should be. Then it compounds.
What Pacer replaces
Six tools. One system that acts.
Data dashboards, campaign planners, content schedulers, influencer platforms, fan CRM, attribution spreadsheets.
Your existing stack keeps working. Pacer is the layer that acts on what it shows.
For distributors and enterprise
Runs inside what you already run.
Pacer is modular by design: the intelligence and execution layers plug into your stack through open contracts, under your brand if you want it, without moving the catalog or replacing the tools your teams live in.
Questions people ask before they buy
How does Pacer handle a roster or multiple artists?
Pacer runs at roster level: every artist, release and campaign in one view, with per-artist intelligence and campaign execution underneath. Teams add acts without adding headcount, and reporting rolls up across the roster or down to one track.
How is this different from hiring an agency?
An agency gives you people. Pacer gives you the system those people would need, and the option to have our team run it. Every campaign is measured against streaming performance for the track, the learning stays in your account, and the work does not stop when a retainer does.
Do our artists need to be on Pacer for us to use it?
No. Pacer runs at label, distributor or catalog level without any artist needing an account. Artists can be given their own access as part of a roster model if you want them to see plans and results, but it is optional.
What happens to the reach we build if we stop?
The audiences, creator relationships and fan page reach built through campaigns are yours. They do not switch off when a subscription does, which is the difference between reach you own and reach you rent.
What is catalog reactivation?
Catalog reactivation is running new marketing against older recordings that still have live audience signals. Most catalogs are marketed once at release and then left, so reactivation targets the tracks with proven listener behaviour rather than only the newest releases.
What does it mean to work a catalog?
Working a catalog means running active marketing against recordings after their release window: identifying which tracks still have live audience signals, running campaigns against them, and measuring the uplift. Most catalogs are marketed once at release and never worked again, which is why the majority of catalog assets sit dormant.
Does Pacer work for large catalogs with small teams?
Yes, that is the most common shape we serve. Catalog owners often run lean marketing teams responsible for very large catalogs, which means most tracks never get worked. Pacer's managed service model means a small team briefs campaigns rather than operating them, so catalog coverage stops being limited by headcount.
How does Pacer work with acquired catalogs?
Catalog acquirers buy assets against a growth thesis, and Pacer is the execution layer for that thesis. It identifies which acquired tracks have live audience signals, runs reactivation campaigns, and reports uplift per track, so catalog value growth becomes something you manage rather than wait for.
How long does onboarding take?
Onboarding is a structured, consultative process rather than a self-setup task. Your catalog and data sources are connected first, then workflows, approvals and reporting are configured to match how your team already works.