The AI-native operating system for artists, labels and music teams
Turn the music you've already released into active revenue.
Built to help music travel further after release, Pacer finds where your music is gaining momentum and puts automation to work on it. With you, not instead of you.
Built for
Six kinds of music business. One system underneath.
- Catalog ownersCatalog performance you manage, not inherit.
- Independent labelsSee the whole catalog. Act the same day.
- DistributorsGive your artists a system, not a service.
- Management agenciesEvery artist on the roster, one plan each.
- Marketing agenciesRun more campaigns without more hands.
- Self-operating artistsGreat track. Now what?
- songs tracked
- 50,000+
Reads signals from
- Spotify
- YouTube
- TikTok
- Shazam
- SoundCloud
- Radio
Platform
Three capabilities. One system that acts.
Intelligence
Finds where a track is gaining momentum and what to do next.
Every track scored against its own history and its genre, continuously.
Execution
Turns momentum into campaigns, planned, run and measured.
Plan, assets, schedule and distribution, adjusted as results land.
Distribution
Puts your music where audiences already are.
A fan page and creator network you build and keep, not reach you rent.
How it works
Connect once. It never stops working.
- 01
Connect your music.
Every track connected once, then monitored continuously against streaming and social signals.
Signal
A 2014 deep house track starts moving on TikTok in Brazil.
- 02
See what is moving.
Tracks with audience signal and no activity behind them surface first, ranked by what is worth working now.
Decision
Worth working now: score 91, no activity behind it.
- 03
Run the campaign.
Plan, assets, schedule and distribution, executed with your team or by ours, with uplift measured per track.
Action
Creator brief drafted, fan page push scheduled, uplift tracked from the first post.
Who Pacer is built for
For artists
Great track. Now what?
Pacer plans, runs and measures your releases with you, so momentum does not stop on release day.
For labels, distributors and catalog owners
Turn your back catalog into active revenue.
Labels, distributors, catalog owners, and the management and marketing agencies working across rosters: one system that finds the tracks worth working and runs the campaigns behind them.
The problem
Every artist generates signals. Few teams can act on them.
Music gets marketed once, at release, and then left, while the audience keeps moving: remixes, fan pages, playlists and markets nobody is watching. Pacer finds where it is moving and acts on it.
“The thing they're not thinking about is the thousands of songs sitting there that are unmonetized because they don't have a resource to... work them.”
Compounding
Tools reset every campaign. A system remembers.
The more releases that run through the platform, the better the system optimises for your catalog. Every campaign teaches it what works, per genre and per platform.
Proof
What it looks like when a catalog gets worked
Case study
A major catalog. One managed campaign. Measurable uplift in weeks.
Dormant tracks identified, a defined set worked end to end, uplift measured per track against the campaign that ran.
Partner not named while approval is pending.
“I'm paying for like 15 different tools that your thing does in one.”
Manager, major label (former CMO)
Pricing
Simple for artists. A partnership for catalogs.
Simple pricing for artists, starting free. A partnership model for labels, distributors and catalog owners, built on outcomes.
Platform: scales with the catalog
Usage: credits you control
Performance: we win when your catalog does
Questions people ask before they buy
What is Pacer?
Pacer is an AI-native operating system for artists, labels and music teams, built to help music travel further after release. It identifies where a track is gaining momentum, what is driving it, and what to do next: from creators and fan pages to remixes, content, markets and new audiences. Automation then puts that intelligence to work, executing campaigns at a scale no team could run manually.
What does "AI-native operating system for artists, labels and music teams" actually mean?
AI-native means Pacer was built around artificial intelligence from the ground up, rather than adding AI features to an existing tool. The intelligence is the operating core: it continuously reads catalog, streaming and social signals, works out where a track is gaining momentum and why, and hands that decision to automation that plans and executes the campaign. Operating system means it runs that work end to end rather than assisting with one task, the way most music software uses AI to generate content inside a workflow that is still manual. And because every campaign feeds its results back in, the system's recommendations sharpen with use. Your team sets the direction and approves the work; the system carries it.
Who is Pacer for?
Pacer is built for anyone responsible for getting music heard after it is released. On the institutional side that means catalog owners, independent labels, distributors, management agencies and marketing agencies. On the artist side it means self-operating artists who release regularly and run their own marketing.
How is Pacer different from music analytics platforms?
Analytics platforms report what happened. Pacer decides what to do next and then does it. The intelligence exists to trigger a campaign, and every campaign is measured against streaming performance, so the loop closes rather than ending at a dashboard.
How do I get started with Pacer?
It depends who you are. Labels, distributors and catalog owners book a demo: a short intake, then a conversation about your catalog and a defined first set of tracks. Artists start with the free two minute audit, which returns a release plan you can act on the same day.
Does Pacer only work on new releases?
No. Most of the value is in music that is already out. Pacer scores every track in a catalog against its own history and its genre, so a release from years ago with live audience signals surfaces just as readily as this month's single, and gets worked the same way.